I conducted stakeholder interviews to gain a clear understanding of the target users, their pain points, and each team’s objectives for the site.
RISE's application experience was fragmented. As the UX Lead, I conducted stakeholder interviews, ran a design sprint, and used the insights to design a unified website, resulting in a 3x increase in application completion.
Client
RISE.ph
Role & Team
Lead UX Designer
Duration
Sep - Dec 2025
Challenge
Applicants had to navigate several inconsistent pages to understand the company as an employer. Most dropped off before finding what they needed.
Objective
Design one careers site that gives applicants what they need to feel confident applying, and that the team can maintain without constant rework.
I conducted stakeholder interviews to gain a clear understanding of the target users, their pain points, and each team’s objectives for the site.
Target Users
The target users are:
Applicants had to navigate multiple sites to learn about the company, each with its own limitations.
I facilitated a modified Design Sprint with people who had been through the application process firsthand. The outputs were a journey map, HMW questions, and solution sketches. These gave us a shared foundation before any screen work started.
User Journey Mapping
A user journey map capturing the emotional highs and lows of the application process.
We reframed applicant pain points as "How Might We" opportunity questions to focus ideation on real problems.
Solution sketches from the Design Sprint, with the highest-voted concepts highlighted.
Participants collaborating during a live Design Sprint session.
We refreshed the existing competitive analysis using what surfaced in the interviews and sprint, narrowing the focus to careers sites that communicate culture without adding maintenance burden.
Competitive Analysis Board (Example)
A selection of careers sites we benchmarked for how they communicate company culture.
Leveraging insights from stakeholder interviews, Design Sprint activities, and competitive analysis, the team established the Information Architecture (IA) for the platform. This involved organizing content into logical sections, mapping key user journeys and site flows, and creating the initial content structure to ensure a clear, intuitive, and scalable user experience.
Information Architecture (IA)
The Information Architecture of the main pages of the Careers Site.
Clear content and trust signals like culture pages and verified recognition reduce the cognitive work of deciding whether to apply.
The site had to feel like RISE. Aligning on brand and culture early meant fewer revisions and a clearer brief for copy and visual direction.
Given the timeline and team capacity, we focused on what mattered most to applicants: who RISE is, what it's like to work there, and how to apply.
Initial internal feedback showed a 3x increase in task completion and a higher satisfaction rate among applicants. What used to require multiple pieces of information across different sources can now be accomplished on one website.
The website launched as planned, despite a scope change and a tighter-than-expected timeline. Check the live version
What Went Well
We shipped on schedule despite a scope change midway through. Aligning early on the design approach kept revision cycles short.
What Could Be Better
Some decisions stalled waiting on stakeholder alignment. The back-and-forth was manageable, but it slowed things at the worst moments.
What I'd Do Differently
Map the approval chain before design starts. Knowing who can say yes, and when, is the kind of thing that feels obvious until it isn't.
Karl is reliable, efficient, empathetic, and fun in the best way. His work is thoughtfully made and heavily considers the needs of the people who will use them.
